MEGAN BOLEY

I'm the creative lead for the annual collection launch. From the kick-off and concepting to completion, I oversee the path. This includes art directing lifestyle and product photoshoots, managing the retouching process, and directing the launch collateral across print and digital platforms. I have helped the team achieved a significant level-up in quality and execution in product presentation and marketing  materials. The year before Covid hit, we saw record sales for the 2019 collection. The CFO shot off a confetti cannon in a town hall meeting. Nice.

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