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SPOTTER FITNESS APP
Spotter's creators wanted a brand and an experience that would appeal to the data and goal obsessed person who was looking to take their lifting to the next level. They developed an algorithm and training system that takes into account the user's personal stats and goals and sets a personalized path to gains. I delivered a brand board that inspired the look and feel for the app. I helped with the UX, copywriting, and screen designs before turning over to the developers. This will take the place and far exceed the analog notebook and pen at the gym for those who are serious about tracking, goals, and gains.
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